From mountain trails and desert adventures to weekend rides and family-friendly outdoor experiences, Sharmax has opened its biggest showroom in the UAE in Ras Al Khaimah — and everyone is invited to the Grand Opening on October 17, 2026.
There is something about Ras Al Khaimah that makes you want to get out of the car and keep going.
The mountains are right there. The coastline is close. The desert stretches into the distance. And for anyone who prefers to explore the UAE with a little more horsepower, the emirate has become a natural playground for outdoor adventures.
Now, there is a new destination designed around exactly that lifestyle.
Sharmax has officially opened its largest showroom in the UAE in Ras Al Khaimah, bringing together motorcycles, ATVs, off-road vehicles, golf carts and dedicated after-sales support under one roof.
And while the showroom is already open, the big celebration is still to come.
On Saturday, 17 October 2026, Sharmax will host its official Grand Opening, bringing together riders, families, customers, special guests and media for a full day of entertainment, vehicles and community.
A NEW SHARMAX DESTINATION IN RAS AL KHAIMAH
The new showroom is located on Al Sanaa Road in Al Dhait, making it conveniently accessible for visitors travelling from Ras Al Khaimah as well as neighbouring emirates including Sharjah and Fujairah. The location also places the showroom close to the landscapes that make RAK such a popular destination for outdoor enthusiasts. (SharMax)
But this is not simply a place to look at motorcycles.
Sharmax has created the Ras Al Khaimah location as a complete powersports destination — a place where visitors can discover different types of vehicles, speak with the team, explore the latest models and find a ride that fits the way they want to experience the UAE.
The range includes on-road motorcycles, off-road bikes, ATVs, adventure vehicles and golf carts, giving visitors plenty to explore whether they are looking for an everyday ride, an off-road machine or something designed for leisure and community environments. (SharMax)
And for those who want more than a showroom experience, the location also offers a dedicated Sharmax Service Center, bringing sales and after-sales support together in the same destination. (SharMax)
FROM CITY RIDES TO DESERT ADVENTURES
One of the interesting things about the new RAK location is how naturally it fits into the emirate itself.
Ras Al Khaimah offers a different rhythm from the city — and that makes it particularly suited to a brand built around movement, exploration and outdoor experiences.
A morning ride can take you towards the mountains. A weekend adventure can lead you into the desert. Families and communities can use golf carts for leisure and local mobility. And experienced riders can explore the growing off-road culture across the UAE.
Sharmax’s current UAE range spans both on-road and off-road motorcycles, as well as ATVs, buggies and golf carts. The brand describes its wider product ecosystem as covering powersports equipment and services designed around outdoor adventure and mobility. (SharMax)
The result is a showroom that feels particularly at home in RAK.
THE GRAND OPENING: 17 OCTOBER 2026
If you have been waiting for an excuse to head north, this could be it.
The official Sharmax Ras Al Khaimah Grand Opening takes place on 17 October 2026, turning the new showroom into a gathering point for the Sharmax community.
The event will bring together riders, customers, special guests and media for a day built around the brand’s lifestyle — not just its vehicles.
Guests can expect:
🎧 Live DJ
🍽️ Catering
🎁 Giveaways
🎟️ Raffle prizes
🏍️ Latest Sharmax models
🤝 Sharmax riders community
🎂 Grand Opening cake
There will be plenty to see for both existing riders and people who are simply curious about getting into powersports.
Visitors will be able to explore the latest Sharmax on-road and off-road models, meet fellow riders, connect with the community and experience the new showroom during one of its biggest days since opening.
And yes, there will be a Grand Opening cake — because no UAE showroom launch is complete without one.
MORE THAN A SHOWROOM
The new Ras Al Khaimah location is also part of a wider Sharmax expansion across the UAE.
Sharmax currently operates showrooms in Dubai, Sharjah, Abu Dhabi and Ras Al Khaimah, with its official UAE locations providing access to its motorcycle, ATV, buggy and golf-cart range. (SharMax)
Globally, Sharmax says it has been developing its powersports business since 2014, with a growing international network and product portfolio spanning on-road and off-road motorcycles, ATVs, buggies, golf carts and other outdoor mobility products. (SharMax)
The RAK showroom therefore represents more than another retail address. It is another step in creating a local rider ecosystem — combining vehicles, servicing, experiences and community.
For Ras Al Khaimah, it also adds another destination for people looking to explore the emirate beyond the usual weekend itinerary.
READY TO RIDE?
Whether you are already part of the UAE’s motorcycle and powersports community or have simply been thinking about trying something different, the new Sharmax showroom is worth putting on your RAK list.
Come for the bikes.
Stay for the atmosphere.
And if you are visiting on 17 October, come ready to celebrate.
📍 SHARMAX RAS AL KHAIMAH
Al Sanaa Road, Al Dhait, Ras Al Khaimah, UAE
The showroom is open daily from 10:00 AM to 9:00 PM. (SharMax)
Grand Opening: Saturday, 17 October 2026
Google Maps:
https://maps.app.goo.gl/7GGCGYurAvYuSohV6?g_st=ic
For event announcements and updates, follow @sharmaxmotors_official on Instagram.
The showroom is open. The community is growing. And the next RAK adventure could start with a ride.
See you at Sharmax Ras Al Khaimah on 17 October.
